Stoller founded BUST along with graphic designer Laurie Henzel and Marcelle Karp. The three of them were all working menial jobs at a fledgling Nickelodeon in the early 1990s. Stoller was in the typing pool, formatting scripts for teen ranch comedy “Hey Dude!” She was 31 years old and fresh out of grad school, having done her dissertation on “how the media influences women and how their representations fuck-up women’s heads.” She’d taken the job at Nick because she thought she’d be able to do some positive work, shaping the image of women on fledgling television network. Instead, she was typing up dialogue like the below, from the episode “Ted’s Saddle:”
MELODY: My name’s ‘Cool M,’ I work on a dude ranch. People eat so much you’d swear it’s a food ranch. They eat lots of eggs, they eat lots of butter—enough cholesterol to make your whole heart flutter.
BRAD: Mel, please… That’s awful.