The Rise of the Awl and Downtown Brooklyn (Brooklyn Magazine)


In his hands, a data-heavy analysis of the comparative revenues of various social media platforms includes asking readers to consider them by “that crazy out-of-fashion metric: by the money they make? I made you a chart!” and goes on to describe the Time Warner-Comcast merger as being significant because “THEY HAVE MONSTER BUSINESSES with an ASSLOAD OF MONEY FLYING AROUND.” Anne Helen Petersen, a former professor at Whitman College whose work on the network has led to a book deal and job at Buzzfeed, describes this way of writing (which she admits to imitating) as “Choire Style,” and says it is essentially “sincerity, but with exclamation points and caps lock and inside jokes.”


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