The psychology behind a mysteriously fluctuating holiday sweater sale (Fast Company)

Check your inbox right now, and you’ll likely have an email about a big sale waiting for you. Chances are, you received one the day before, from the same place, about a different sale.

I should know: Over about a week earlier this month, J.Crew’s outlet, J.Crew Factory, sent me near-daily updates on their wildly varying prices: 50% off everything plus an extra 10% off (different from 60% off, I guess?); new arrivals 40% off; then, two days later, new arrivals 40% – 60% off; then, a flash sale had erupted, resulting in “an extra” 30% plus free shipping, and on and on.

How can the same sweater be so many different prices in such a short time?

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