How a complete flop became the most popular play in america (Fast Company)

Almost, Maine is a series of loosely intertwined scenes about love and loss that take place over one night in a fictional Maine town. Today, it is massively popular with community theaters, regional repertory houses, and international performance groups. It has been performed in 20 countries, and translated into more than a dozen languages, including Spanish, French, German, Hungarian, Romanian, Russian, Finnish, Dutch, Flemish, Gujarati (India) and Korean. According to Dramatists Play Service, which owns the rights, there have been 2,777 productions in the United States and Canada alone since it began licensing the play in 2008—that’s more than one production per day, every day, for seven years.

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