Living the dream: why fantasy sports are a billion-dollar business and still growing (Fast Company)

Most fantasty games are now played online and through apps. Logging onto fantasy sites like FanDuel, one of the industry’s two biggest, can be a dizzying experience for a novice. Lists of fantasy games spool out in seemingly endless gray boxes on the front page, with names like “$125K Sat NBA Slam” and “$25K Fri MLB BIG Double Up ($10).” They pulse yellow in strange and unpredictable combinations. Prizes for games—and, on rare occasions, entry fees—can run into the tens of thousands of dollars.

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