Dancing raccoons, fail videos, and Billy Joel: why radio stations lust for Facebook memes (Fast Company)

The biggest problem that social media presents to companies of all kinds is simply that it exists. As of early this year, Facebook reported 1.44 billion active users. The total population of the world, meanwhile, is 7.1 billion people. Numbers like that practically force companies of all kinds, but especially any kind of media company, to ask itself: How could we not use a free and effective way to communicate with 20% of humanity? But what if it turned out that you didn’t really have anything to say?

Read more

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s