Fred’s love affair with SEO started in a dorm room in Michigan. Back in 2002, he was studying computer engineering at Michigan State University. He had what at the time was a pretty unusual obsession: selling things on the Internet. He’d started on eBay in 1999, and saw how quickly e-commerce was growing, and how much money there was in it, and was obsessed with making it his college job. There was just one problem: He had no idea what to sell.